SERVICES
Based in the UK, Pack Support Group is a leading independent provider of high-performance capital equipment, integrated technology solutions, and precision spare parts for the packaging manufacturing industry.
To accelerate their digital growth, Pack Support Group partnered with us to develop a new WordPress website design and a custom email marketing ecosystem. This comprehensive solution was engineered to drive high-intent traffic through organic SEO while nurturing leads via high-conversion, targeted email campaigns.
Given the specialised requirements of the packaging manufacturing sector, facilitating direct engagement with the Pack Support technical team was a primary objective. Establishing this personal connection is critical for ensuring the rapid procurement and delivery of mission-critical machinery and spare parts.
To optimise the user journey, we implemented a streamlined site architecture featuring custom contact forms designed to convert visitors in just a few clicks. Furthermore, a seamless Mailchimp integration was deployed, enabling the execution of sophisticated, data-driven email marketing campaigns tailored to both existing clients and new prospects.
By looking at Google Analytics data and our knowledge of manufacturing website design and development we knew a large number of users would be visiting the website from older devices and browsers, it was important that we ensured a consistent user experience for all users. The Pack Support Group website has been built using WordPress CMS, the new block editor allows full editing and customisation capabilities.