Variety Fitness, founded by David & Sarah Booth, is a health and wellbeing business, focusing on Pilates & Yoga. They also offer classes and workshops that specialise in areas such as sports therapy, ante and postnatal exercise and recovery for individuals recovering from injury.
David & Sarah approached us looking to update and modernise their current website design, the addition of an ecommerce online shop was something they really wanted to focus on. The new website also required an integrated booking system which would allow customers to pay for classes and workshops.
After initial research into local competitors and the health & wellbeing market, our design team realised similar companies lacked an efficient online booking system, which was quickly identified as a USP for the new Variety Fitness website. The team set out researching into various booking systems to identify the best option for their needs. An important factor to consider was to ensure the booking system was quick, easy and minimised any work the customer had to do when booking a class.