Great Northern Physiotherapy is a brand new physiotherapy practice based in the heart of Lincoln who believe in providing a professional but friendly service that empowers clients to achieve goals and lead active, fulfilling lifestyles. They wanted to stand out among the crowd with a bold new website design to tell their story, generate new clients and truly represent their company ethos.
Working closely with the team at Great Northern we developed the concept of focusing on fitness and wellbeing rather than more traditional NHS rehabilitation approaches adopted by many of their competitors. From image selection and typeface to logo and colour palettes, we injected their personality and values into every pixel. The result is a strong, bold brand that is instantly recognisable.
The new website was also accompanied by a successful social media marketing campaign with boosted-post advertising on Facebook. Tracking website activity using Google ad words meant we could tailor ad spends and focus on publishing compelling quality content through blog posts.