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Bridgeshire Packaging

Over 25 years experience in the packaging manufacturing industry
Brief

Bridgeshire Packaging is a family-run business with over 25 years experience, specialising in packaging and display design and manufacturing. The company works with some of the most prestigious high street names, providing three-dimensional cardboard POS, CDUs, FSDUs, Pallet Displays and more.

Bridgeshire needed their website to improve potential client engagement - the current site had become outdated and was no longer functioning as an effective digital marketing tool. Our key goals were to improve user experience and reduce bounce rate, ultimately increasing website conversions.

Bridgeshire packaging responsive website design on mobile devices
Process

To kick things off the team visiting the Bridgeshire Packaging factory to gain a better insight into the company values and processes. Once this had taken place, we started extensive research into local competition, design trends and industrial photography.

Our initial focus included streamlining the existing website structure and preparing a number of user journeys with wireframes. Once we established a clear understanding of the brand direction and target audience our photographer visited the site to produce professional imagery and a selection of video clips which would later be used as visuals for the new site. The short video clips highlight the technical processes and manufacturing techniques Bridgeshire use, as we believed this would help to add a dynamic element to the website and show customers exactly what Bridgeshire do.

Example of Bridgeshire Packaging photogrpahy shootBridgeshire packaging responsive website design on mobile devicesConvert A Garage website design on mobile devicesConvert A Garage logo design
Solution

We decided to use Wordpress as the CMS to create Bridgeshire a fully responsive website with fairly simple functionality. The focus needed to be on the new photography and videos which creatively showed who Bridgeshire are and what they do. The website is built to be fully customisable so the team could later access and update pages with ease.