Social media & your business

A good social media marketing strategy can work wonders for your business but it can be confusing to know where to start. We have put together a short guide on the benefits of social media marketing, the uses of different platforms and hopefully shed some light around the subject.

Your business may want to use social media to increase reach, connect with followers or even push the all important sales process. Whatever your aim, it is important to consider platforms and content in detail to ensure you are targeting the right audience.

Don’t overload yourself by setting up an account with every social platform available. It is better to select the platforms which best suit your business and aims and focus on posting quality content on those, which will have much better results. In order to decide where best to invest your time, you need to consider your customer demographic, your business values and also the type of content you have to share.

Deciding on the best platforms for your business

Facebook is a popular starting point for many businesses, especially for B2C businesses. The platform is a great place to share relevant and visual content with your audience, allowing them to interact with yourself and each other through a shared space. If however, you have a slightly younger, more visual audience, Instagram may be beneficial to you. If you are investing time into creating high quality imagery and graphics this is a great platform to engage and promote your brands products. Finally, Twitter is seen as the more conversational platform of the bunch which is why we have seen it become a vital part in customer service. Twitter is a great platform if your business is less visual and would prefer to converse with your audience rather than promote. An important thing to note about Twitter is the majority of people are happy to voice their opinion on the platform, which can work as an advantage and disadvantage to a business. Monitoring and responding to queries and complaints quickly will work in your businesses favour and is a great way to build trust and connect with your followers.

Of course there are other social platforms available such as pinterest, which is again a visual heavy platform, Linkedin which works well for B2B companies and also Snapchat, which could be beneficial if your audience is younger. So now you have chosen your platforms and set up your accounts, what should you use social media for?…

How to use Social Media for your Business


Something that a lot of businesses hope to achieve, converting social media leads into sales is a process which doesn’t happen overnight. Using the platform to increase brand awareness and using it to promote deals to customers, when done efficiently, will ultimately lead to sales.


Responding to your followers questions, complaints and praise is a great way to increase trust as a business. Using the channels to communicate with your audience is a great way to generate feedback, understand the needs of your customers and also create a personality behind your brand.


Once you have started posting content on your chosen platform there is a great opportunity to see what’s working well and what isn’t. Facebook, Instagram and Twitter all have built in analytics tools which allow you to see which posts perform the best, what time of day are people most engaging with your posts and also what type of content is working well. Using this information can help guide what content you should be posting.


The great thing about social media is the potential it has to reach anyone and everyone using the platform. Posting relative content, joining in with discussions and engaging with customers via social media is a great way to increase your reach and get your name out there. Want to go even further? Running competitions is a great way to increase your following by asking customers to share and engage with your content to enter.

Social media can be a powerful tool if used correctly so if you can it is worth putting the time and effort into building your profiles. Understandably, the process itself can be time consuming which is why we also offer businesses help with their digital marketing.

If you are interested in finding out more on how we can help your business with social media and digital marketing please get in touch.

Emma Kelly: Marketing Executive