Lancashire’s Haworth Art Gallery, home of the largest public collection of Tiffany glass in Europe is opening its doors to a whole new market. Weddings At The Haworth is a new initiative to open the art gallery welcoming couples to tie the knot in the spectacular listed building. Ceremonies will take place in the intimate music room followed by canapés in the gallery and photos in the rose garden and 9 acres of beautiful parkland.
Hyndburn Borough Council’s Regeneration Co-ordinator, Vladimir Pejcinovic approached Urbansoul to help develop a digital marketing strategy, which would raise awareness and increase wedding bookings.
How we helped…
Our approach was to build a digital strategy that was the perfect fit with Weddings At The Haworth target market. To get the best results possible for Weddings At The Haworth we chose to use Facebook, largely due to its targeted advertising and wide reaching access to the target market. Facebook’s advertising model allows us to display ads only to the Facebook users who fall within our clients demographic and geographic requirements. In addition to advertising we also provide Weddings At The Haworth with ongoing content support for their “Facebook Business Page” through regular posts, polls and interacting with customers.
Exciting times are ahead for this flourishing wedding venue and Urbansoul Design are proud to be part of such a great project.
